We are an experienced National Tourist Office representation company which employs former journalists and a professional marketing sales team with years of senior tourism experience and a national network of media contacts.

Our team is experienced in a range of product from project work to full office representation for tourist bodies and hotels. We also provide Public Relations and Marketing strategies and offer advice at the highest level of government.

“Our aim is to position your company, association and products to meet essential sales, marketing and public relations objectives. Whatever your needs, we have a comprehensive package that will assist you in your endeavours. Without representation in Australia and New Zealand you are missing a good opportunity to expand business and enhance your profile in a vital ever-expanding market.” Ms Helen Wong, Managing Director.

“Our goals are straightforward – to introduce and showcase your association, company or product to Australia and New Zealand trade and consumers through mass media coverage and a diligent marketing support, thus raising the profile and expanding business opportunities.” Mike Smith, General Manager – Public Relations and Marketing.


As founder and managing director of leading and long-established Australian-based travel wholesaler, Helen Wong’s Tours, Helen has used her knowledge in marketing overseas interests under the name of World Trade Travel. The marketing company was founded in 1991 and today represents the Macau Government Tourist Office, Shanghai Tourism and Henan Province in China. Helen is now looking to broaden the company by encompassing associations and organisations from around the globe as well as domestically. In 1993, Helen tailored an exclusive itinerary for former Australian Prime Minister Gough Whitlam and his wife Margaret, ultimately escorting the couple on a study program in a People’s Republic previously veiled by mystery and intrigue. For two consecutive years her Sydney-based agency was named among Australia’s top 100 fastest-growing private companies by PriceWaterhouseCoopers and Business Review Weekly. In 1996, Helen was further rewarded for her efforts by reaching the finals of the coveted Telstra-sponsored Businesswoman of the Year. The accolades continued when Helen’s company successively bid to host the 25th and 32nd annual general meeting of the prestigious Australian Society of Travel Writers (ASTW) in Shanghai. Helen has also held a position on the Tourism NSW Board and was voted Communicator of the Year by members of the ASTW. She was later honoured with the prized Order of the Compass in recognition of her contribution to the ASTW. 



After a travel writing career spanning more than 20 years and countless more countries, Mike takes on the marketing/PR role with World Trade Travel to encourage and promote overseas and domestic businesses and organisations in raising their profiles within Australia and New Zealand. Mike was previously Motoring Editor of the Sunday Mirror before embarking on a four-year public relations career promoting major exhibitions and shows as well as leading automotive companies and shopping centres. In returning to newspapers, Mike was appointed News Editor and News Editorial Chief-of-Staff with the Daily Mirror before taking on the role of the leading afternoon newspaper’s Travel Editor. He later switched to sister newspapers, The Daily Telegraph and The Sunday Telegraph, to continue his travel writing and editing career. His knowledge of the world and its many different ways of life is invaluable. Ten of his travel writing years were spent voluntarily on the committee of the Australian Society of Travel Writers (ASTW), four as President. As a reward, Mike was presented the inaugural Jack Butters Award (in honour of a past founding member) for his contribution to the Society and the honour of Life Member.


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